You are a service professional who has a loyal fan-base of long-term clients. You have a waiting list of people who would love to work with you. And that sounds pretty great, right? But there is just one problem. Well, actually two problems.

1) You can’t possibly fit any more people into your schedule.
2) You realize that filling your days with private coaching or consulting clients is never going to help you get more freedom or catapult your income.

I know you get the idea of leverage: being able to offer your programs to more than one person at a time. But every time you sit down to map out a better strategy you get stuck and do nothing. You just continue to sell more and more of your one-on-one time, which always leaves you working IN your business to keep things afloat.

Maybe you believe that no one can do what you do as well as you do it. So how on earth could you let go of control?

Perhaps you can’t get your head around what your prospects will invest in because they always say they just want to work with you!

Or, like many successful entrepreneurs, you just don’t have time to do anything but serve the clients you already have.

Boy, this is quite a dilemma, isn’t it?

That’s why I’m going to give you some tips to get unstuck from the one-on-one trap and unleash your leverage potential.

Tip #1: Get clear on what is really keeping you stuck. Is it having enough time to implement your idea? Is it a lack of awareness of leverage ideas? Or possibly not having enough clarity about what your prospects would say yes to? When you get clear about the problem then you can identify the solution.

Tip #2: Be willing to let go of doing it yourself. If you read The CEO Factor™ Manifesto you will discover this is one of the biggest bottlenecks for massive growth. Do you think Oprah built her mega-empire alone? Nope, she understands the power of a team. You are going to have to get over yourself. As I told a client recently: Your team doesn’t have to be as good as you but good enough to get the job done well.

Tip #3: Reverse engineer your “funnel” from your big offer. Think of what the ultimate end offer is (your $10k consulting offer, a big ticket live event, a year long mentoring program, etc.). Then look at what kind of group training could you offer to educate them on how to solve their core problem. Then give them 2 ways to implement what they’ve learned: one mid-level price where the group implements together and one high level “do it for them” price.

Tip #4: Change your mindset from “service professional” to CEO. This may sound quite obvious but if you start to look at your business as if you are the CEO then you will begin to recognize what your true role is. You may have started your business by offering one-to-one services but now you are going to have to re-educate your clients as to why others on your team are actually MORE qualified to serve them than you are.

I’d love to hear which of these tips you will integrate to unleash your leverage potential. Be sure to share in the comments section below.



One Comment

  1. #
    Michelle Mangen
    January 20th, 2009 at 11:07 am

    Melanie:

    A really great article on changing your mindset to obtain the goals you are seeking.

    I would love to see you continue this “thread” of thinking in future blogs to give even more ideas.

    Thanks,
    Michelle Mangen
    Owner, Your Virtual Assistant

 

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