The CEO Factor: Combining 4 Factors
February 6th, 2009
Filed in: 7 Fig+ Strategies, Business Leverage, CEO Mindset, Leadership, Legacy, Lifestyle
Whether you are a fan of Oprah or not, you can’t deny that she is one savvy entrepreneur. If you know much about her story then you know that Oprah has always done her best to stay true to her passions and strengths. In order to create a billion-dollar empire that makes a difference in the lives of others, Oprah has to do what she does best. And not only does she outsource the rest, she gives up a lot of control by delegating ownership. It’s one thing to outsource a task to someone else but to truly be able to stay focused on what you do best you must give total ownership to someone who has the passion, strengths and competency to do it for you.
You may have also heard about Oprah’s school for girls in South Africa. During an interview, Oprah revealed that she had this vision for many years but it wasn’t until she had reached a point that she could build the right team and have access to the right resources that she was able to make it happen. She knew it was too big of a dream to do alone. That’s The CEO Factor™ in action – recognizing what foundation you need to build in order to achieve the biggest dream possible.
How about an example of someone more like me and you. Maybe you’ve heard of a friend and colleague of mine, John Assaraf of OneCoach, Inc. John was featured in the hit movie The Secret and is a multi-published author with books such as The Answer and Having It All. Early in John’s career he realized that to build an empire he would have to do things differently than most entrepreneurs. John tapped into one of The CEO Factor™’s advanced leverage strategies and built something that was scalable. This takes having the clarity of vision to see beyond the box you are in today and play a really big game.
Now that John has created one scalable empire he is taking those same systems and strategies and duplicating them over and over again in new industries. And do you think he is down in the trenches figuring all this stuff out? No way. He has a very capable team who moves these ideas to completion. In fact one of my favorite things that John says is this, “Hire people who play at what you work at.”
So what does their success show us? If you look closely at what they’ve done differently than most of the rest of the world, there are the four factors that they tap into that I call The CEO Factor™. As you read these four factors below, notice where you are in your business with them.
Leverage
We all know we should delegate, have systems and automate to streamline our efforts. The kind of leverage we are talking about here is more advanced. It’s what I call advanced leverage. Do you REALLY have the right leverage in place to accomplish your big dream? Are you thinking like a CEO of a multi-million dollar business who is focused on the top 20%? It’s time to implement more advanced leverage strategies to remove all of the bottlenecks to building a true empire.
Leadership
Unfortunately, many entrepreneurs are still “doing” too much and “leading” too little. They solve problems in the short term but never look at the long-term outcomes. Leaders hold the vision and set the direction. Leaders attract the right players to help achieve the vision. How much leading are you REALLY doing…or are you still stuck in too much of the doing? It’s time to shift from short-term thinking and problem solving to becoming the steward of your long term success.
Lifestyle
Why is it that many entrepreneurs hold back from creating their empire? Because they are afraid they will have to give up their life! As you build your business, somehow your lifestyle dreams get crowded out. Starting with the end in mind is part of how you know you’ve created enough. If you don’t have an end goal then you will continue to drive yourself towards some unknown goal and there will never be an end. When is enough, enough? It’s time to get crystal clear about what your life is really supposed to be about…and redesign your business to support that goal.
Legacy
As an entrepreneur you are going to leave behind a footprint. So think about this for a minute. Is what you are leaving behind something you are proud of? Does it align with your most precious values and priorities? Will you know you completed your life’s work if you stay on the path you are on today? Is it making a difference in the world—to the right people? It’s time to take ownership of the full impact you’re leaving behind in this world – and do something about it while you still can!
At a certain point, many of us have just created another job for ourselves. Our business has started to feel like work. What we all crave is a role in our business that lets us express our greatest passions and strengths and makes us feel that sense of freedom. The CEO Factor™ is what positions you for greatness. Not just financially, but in terms of your ability to accomplish your big dreams and leave behind a legacy.
So what are some of the ways you may be limiting your ability to engage The CEO Factor™…without even knowing it? Find out more at www.TheCEOFactorManifesto.com.
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