Yesterday I talked about the importance of starting with the end in mind. Do you want to read the previous post in this series? Just go to http://tinyurl.com/d2epzs

Here are the four steps to make sure you end up exactly where you want to be.


Step 1. Get Clear About Your Intention

Getting clear about your intention is like creating that big “why?” Why should you do this? Knowing the why means you will be more motivated to make it happen. What do you really want to have happen? How do you want to feel? How do you want your audience to feel? How do you want the event producer to feel? What is the win-win outcome for everyone? How much money will you make?

Continue reading 4 Steps to Ensuring You Create Your Desired Outcome

Focus on scalability.

An empire business is only possible when your business prototype can be replicated over and over again. Think in terms of a product line that you already have a lot of traction with. You somehow figured out a system from idea inception to marketing it to fulfillment that works. That’s what we call sweat equity.

Now…what if you could take that system and reproduce it for other industries or other product offerings? Or what if you could package your system and have other people run the businesses in their areas?

The most common example of an established scalable business model is software. Developing software costs a tremendous amount in terms of time and manpower, but delivering a copy of that effort over and over again costs next to nothing.

When you focus on scalability, a classic CEO mindset, you remove a financial barrier that exists when you try to maintain control of everything. This strategy is your ticket to not only unlocking the revenue game and creating a 7-figure business, but also of being able to truly impact more people and the world in a much bigger way.

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