This is the fourth article in the series by “leads king” Bob Regnerus. To read part three of the series go to http://tinyurl.com/ajzrag.

Part Four: You Can Afford To Do It, And You Can’t Afford Not To

Hopefully, in the first three articles in this series, I’ve convinced you that Internet marketing is the right thing to do in the current slow economy and in the faster, very different, economy which is to follow.  Here, in the concluding article, I’m going to tell you how to get started in online marketing even if you don’t have much money to spend.

Continue reading Recession-Proof Your Business With Online Marketing Part Four by Bob Regnerus

This is the third article in the series by “leads king” Bob Regnerus. To read part two of the series go to http://tinyurl.com/av8otu.

Part Three: The Personal Touch

Everyone says the world economy is collapsing these days, but we all know that what it’s really doing is evolving.  We’re in a painful phase of economic evolution, but the world is still spinning, and eventually the markets will start going up and the government will be done bailing out banks and manufacturers.

As I’ve mentioned in the first articles in this series, the new economy will be very different from the one we’re leaving behind.  The companies which succeed in the new economy will be the ones which focus on innovation and find new ways to connect with their customers.  Businesses which cling to 20th-century marketing and communication will go the way of the dinosaurs and the dodo bird.

Continue reading Recession-Proof Your Business With Online Marketing Part Three by Bob Regnerus

Do you want to read the previous post in this series? Just go to http://tinyurl.com/acragp.

Now I’d like to continue on from where we left off yesterday. To read that post, go to http://tinyurl.com/acragp

Preparing Presentation Materials

Your presentation materials include:

  • Your script for your speech
  • Your handouts
  • Your PowerPoint slides
  • Other types of demo materials, raffle prizes, etc.

Continue reading How to Have a Successful Speaking Gig – Systemize Your Speaking Process (Part 2 of 2)

Do you want to read the previous post in this series? Just go to http://tinyurl.com/cmbaev.

Preparing to speak at an event is just as important as speaking at the event.

Over the years I’ve developed my own system for preparing for events, which includes checklists and process maps that my team uses to help us prepare for a speaking event. These materials have been shared with me by other mentors, experts and colleagues like Stephanie Frank, author of The Accidental Millionaire who received them from someone else. None have ever been copyrighted so I have no idea who to attribute the original checklists to.

Continue reading How to Have a Successful Speaking Gig – Systemize Your Speaking Process (Part 1 of 2)

Do you want to read the previous post in this series? Just go to http://tinyurl.com/adfh3a.

The idea of leveraging ALL of your opportunities means that when you speak you explore all the ways to invest a minimal amount of your time and energy wisely to achieve massive results. Rather than filling your calendar with every event that crosses your path, you select the “power opportunities” and maximize them. Speaking is a marketing strategy not a product in itself — unless you are Bill Clinton or Michael Jordan and get paid $25,000 per event.

Continue reading STEP 4: Leverage All Your Opportunities

Here’s part 3 to creating compelling presentations. Do you want to read the previous post in this series? Just go to http://tinyurl.com/anhwlt

If you don’t offer the audience an opportunity to buy your products or services then you are doing your audience a disservice. THEY NEED YOU! They may not know it yet, or they may have resistance to spending the money, but the bottom line is they need what you have to offer. That’s why they are there.

Continue reading STEP 3: Create Compelling Presentations That Sell (Part 3 of 3)

Do you want to read the previous post in this series? Just go to http://tinyurl.com/b5hdvn

As I have been discussing in my previous blog post, there is a system in hooking your audience’s attention and getting them at the peak of their interest into what you are presenting.

Continue reading STEP 3: Create Compelling Presentations That Sell (Part 2 of 3)

Do you want to read the previous post in this series? Just go to http://tinyurl.com/bhobu7 .

If you spend ten hours preparing for a presentation, six hours at the event and one hour delivering the presentation, seven hours following up and walk away with only $2,000 in revenue (because the organization paid you that fee), is that a good use of your time?

What if you could spend ten hours preparing, six hours at the event, one hour delivering the presentation, two hours following up and walk away with $25,000? Which is the better return on investment?

Continue reading STEP TWO: Identify Your “Power Presentation Opportunities” Filter

Yesterday I talked about the importance of starting with the end in mind. Do you want to read the previous post in this series? Just go to http://tinyurl.com/d2epzs

Here are the four steps to make sure you end up exactly where you want to be.


Step 1. Get Clear About Your Intention

Getting clear about your intention is like creating that big “why?” Why should you do this? Knowing the why means you will be more motivated to make it happen. What do you really want to have happen? How do you want to feel? How do you want your audience to feel? How do you want the event producer to feel? What is the win-win outcome for everyone? How much money will you make?

Continue reading 4 Steps to Ensuring You Create Your Desired Outcome

In 2001 I left my cushy corporate job for the exciting, risk-filled world of entrepreneurism. I knew what it took to be successful in business – I’d been working for one of the world’s largest Fortune 500 companies – so I jumped right in. I had a plan, I had a few clients and I had tons of passion. I was working with a coach to help me through this transition and he suggested that I speak at local events to help me create more visibility and get people excited to work with me.

So I quickly began to offer to speak at any and every local organization that would have me. I knew how to stand in front of a crowd and present information. I’d been doing that for years at Motorola. I had spoken in front of groups as large as 500 people as well as smaller groups of 30 – 50 people where I trained them on quality improvement principles. How hard could it be anyway?
Continue reading Get Your Public Speaking Juices Flowing! Identify Your “POWER ZONE!”

Focus on scalability.

An empire business is only possible when your business prototype can be replicated over and over again. Think in terms of a product line that you already have a lot of traction with. You somehow figured out a system from idea inception to marketing it to fulfillment that works. That’s what we call sweat equity.

Now…what if you could take that system and reproduce it for other industries or other product offerings? Or what if you could package your system and have other people run the businesses in their areas?

The most common example of an established scalable business model is software. Developing software costs a tremendous amount in terms of time and manpower, but delivering a copy of that effort over and over again costs next to nothing.

When you focus on scalability, a classic CEO mindset, you remove a financial barrier that exists when you try to maintain control of everything. This strategy is your ticket to not only unlocking the revenue game and creating a 7-figure business, but also of being able to truly impact more people and the world in a much bigger way.

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